This concept is about bringing the IKEA shop to the people instead of making people go to IKEA. We thought this would be well placed in the NS (Dutch train owning company) where passengers have to sit on furniture too.
Ikea travels with you Subliminal shopping vs. conscious consuming [Product-Space design]
Overview
Details
We think this concept offers some benefits to both brands. For NS it is about creating positive user experiences during train travel and thinking about the different types of passenger wanting different kinds of things during travel. For IKEA, it is about broadening their touch points with people that might never go to the IKEA store. Small Swedish candies can be bought by using the transport card. Furniture can be bought too by scanning the QR code on the labels. These labels tell the deeper story about the furniture too.
Fastening floor for fixating different types of furniture securely. Marketing
Promotional wraps for on the train exterior to show travelers where the different IKEA coupes are.
Project for: Nederlandse Spoorwegen Period: January 2013 Team: 5-man Credits photo's: Nermin Camo Responsibilities: Observations, concept, development, report Deliverables: Concept and 3D-model
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This concept is about bringing the IKEA shop to the people instead of making people go to IKEA. We thought this would be well placed in the NS (Dutch train owning company) where passengers have to sit on furniture too.
Ikea travels with you Subliminal shopping vs. conscious consuming [Product-Space design]
Overview Details
We think this concept offers some benefits to both brands. For NS it is about creating positive user experiences during train travel and thinking about the different types of passenger wanting different kinds of things during travel. For IKEA, it is about broadening their touch points with people that might never go to the IKEA store. Small Swedish candies can be bought by using the transport card. Furniture can be bought too by scanning the QR code on the labels. These labels tell the deeper story about the furniture too.
Fastening floor for fixating different types of furniture securely. Marketing Promotional wraps for on the train exterior to show travelers where the different IKEA coupes are.
Project for: Nederlandse Spoorwegen Period: January 2013 Team: 5-man Credits photo's: Nermin Camo Responsibilities: Observations, concept, development, report Deliverables: Concept and 3D-model
Back to projects
This concept is about bringing the IKEA shop to the people instead of making people go to IKEA. We thought this would be well placed in the NS (Dutch train owning company) where passengers have to sit on furniture too.
Ikea travels with you Subliminal shopping vs. conscious consuming [Product-Space design]
Overview
Details
We think this concept offers some benefits to both brands. For NS it is about creating positive user experiences during train travel and thinking about the different types of passenger wanting different kinds of things during travel. For IKEA, it is about broadening their touch points with people that might never go to the IKEA store. Small Swedish candies can be bought by using the transport card. Furniture can be bought too by scanning the QR code on the labels. These labels tell the deeper story about the furniture too.
Fastening floor for fixating different types of furniture securely. Marketing Promotional wraps for on the train exterior to show travelers where the different IKEA coupes are.
Project for: Nederlandse Spoorwegen Period: January 2013 Team: 5-man Credits photo's: Nermin Camo Responsibilities: Observations, concept, development, report Deliverables: Concept and 3D-model
Back to projects
This concept is about bringing the IKEA shop to the people instead of making people go to IKEA. We thought this would be well placed in the NS (Dutch train owning company) where passengers have to sit on furniture too.
Ikea travels with you Subliminal shopping vs. conscious consuming [Product-Space design]
Overview
Details
We think this concept offers some benefits to both brands. For NS it is about creating positive user experiences during train travel and thinking about the different types of passenger wanting different kinds of things during travel. For IKEA, it is about broadening their touch points with people that might never go to the IKEA store. Small Swedish candies can be bought by using the transport card. Furniture can be bought too by scanning the QR code on the labels. These labels tell the deeper story about the furniture too.
Fastening floor for fixating different types of furniture securely. Marketing Promotional wraps for on the train exterior to show travelers where the different IKEA coupes are.
Project for: Nederlandse Spoorwegen Period: January 2013 Team: 5-man Credits photo's: Nermin Camo Responsibilities: Observations, concept, development, report Deliverables: Concept and 3D-model
Back to projects
This concept is about bringing the IKEA shop to the people instead of making people go to IKEA. We thought this would be well placed in the NS (Dutch train owning company) where passengers have to sit on furniture too.
Ikea travels with you Subliminal shopping vs. conscious consuming [Product-Space design]
Overview
Details
We think this concept offers some benefits to both brands. For NS it is about creating positive user experiences during train travel and thinking about the different types of passenger wanting different kinds of things during travel. For IKEA, it is about broadening their touch points with people that might never go to the IKEA store. Small Swedish candies can be bought by using the transport card. Furniture can be bought too by scanning the QR code on the labels. These labels tell the deeper story about the furniture too.
Fastening floor for fixating different types of furniture securely.
Marketing
Promotional wraps for on the train exterior to show travelers where the different IKEA coupes are.
Project for: Nederlandse Spoorwegen Period: January 2013 Team: 5-man Credits photo's: Nermin Camo Responsibilities: Observations, concept, development, report Deliverables: Concept and 3D-model
Back to projects
This concept is about bringing the IKEA shop to the people instead of making people go to IKEA. We thought this would be well placed in the NS (Dutch train owning company) where passengers have to sit on furniture too.
Ikea travels with you Subliminal shopping vs. conscious consuming [Product-Space design]
Overview
Details
We think this concept offers some benefits to both brands. For NS it is about creating positive user experiences during train travel and thinking about the different types of passenger wanting different kinds of things during travel. For IKEA, it is about broadening their touch points with people that might never go to the IKEA store. Small Swedish candies can be bought by using the transport card. Furniture can be bought too by scanning the QR code on the labels. These labels tell the deeper story about the furniture too.
Fastening floor for fixating different types of furniture securely.
Marketing
Promotional wraps for on the train exterior to show travelers where the different IKEA coupes are.
Project for: Nederlandse Spoorwegen Period: January 2013 Team: 5-man Credits photo's: Nermin Camo Responsibilities: Observations, concept, development, report Deliverables: Concept and 3D-model
Back to projects
This concept is about bringing the IKEA shop to the people instead of making people go to IKEA. We thought this would be well placed in the NS (Dutch train owning company) where passengers have to sit on furniture too.
Ikea travels with you Subliminal shopping vs. conscious consuming [Product-Space design]
Overview
Details
We think this concept offers some benefits to both brands. For NS it is about creating positive user experiences during train travel and thinking about the different types of passenger wanting different kinds of things during travel. For IKEA, it is about broadening their touch points with people that might never go to the IKEA store. Small Swedish candies can be bought by using the transport card. Furniture can be bought too by scanning the QR code on the labels. These labels tell the deeper story about the furniture too.
Fastening floor for fixating different types of furniture securely.
Marketing
Promotional wraps for on the train exterior to show travelers where the different IKEA coupes are.
Project for: Nederlandse Spoorwegen Period: January 2013 Team: 5-man Credits photo's: Nermin Camo Responsibilities: Observations, concept, development, report Deliverables: Concept and 3D-model
Back to projects
This concept is about bringing the IKEA shop to the people instead of making people go to IKEA. We thought this would be well placed in the NS (Dutch train owning company) where passengers have to sit on furniture too.
Ikea travels with you Subliminal shopping vs. conscious consuming [Product-Space design]
Overview
Details
We think this concept offers some benefits to both brands. For NS it is about creating positive user experiences during train travel and thinking about the different types of passenger wanting different kinds of things during travel. For IKEA, it is about broadening their touch points with people that might never go to the IKEA store. Small Swedish candies can be bought by using the transport card. Furniture can be bought too by scanning the QR code on the labels. These labels tell the deeper story about the furniture too.
Fastening floor for fixating different types of furniture securely. Marketing
Promotional wraps for on the train exterior to show travelers where the different IKEA coupes are.
Project for: Nederlandse Spoorwegen Period: January 2013 Team: 5-man Credits photo's: Nermin Camo Responsibilities: Observations, concept, development, report Deliverables: Concept and 3D-model
Back to projects
This concept is about bringing the IKEA shop to the people instead of making people go to IKEA. We thought this would be well placed in the NS (Dutch train owning company) where passengers have to sit on furniture too.
Ikea travels with you Subliminal shopping vs. conscious consuming [Product-Space design]
Overview
Details
We think this concept offers some benefits to both brands. For NS it is about creating positive user experiences during train travel and thinking about the different types of passenger wanting different kinds of things during travel. For IKEA, it is about broadening their touch points with people that might never go to the IKEA store. Small Swedish candies can be bought by using the transport card. Furniture can be bought too by scanning the QR code on the labels. These labels tell the deeper story about the furniture too.
Fastening floor for fixating different types of furniture securely. Marketing
Promotional wraps for on the train exterior to show travelers where the different IKEA coupes are.
Project for: Nederlandse Spoorwegen Period: January 2013 Team: 5-man Credits photo's: Nermin Camo Responsibilities: Observations, concept, development, report Deliverables: Concept and 3D-model
Back to projects
This concept is about bringing the IKEA shop to the people instead of making people go to IKEA. We thought this would be well placed in the NS (Dutch train owning company) where passengers have to sit on furniture too.
Ikea travels with you Subliminal shopping vs. conscious consuming [Product-Space design]
Overview
Details
We think this concept offers some benefits to both brands. For NS it is about creating positive user experiences during train travel and thinking about the different types of passenger wanting different kinds of things during travel. For IKEA, it is about broadening their touch points with people that might never go to the IKEA store. Small Swedish candies can be bought by using the transport card. Furniture can be bought too by scanning the QR code on the labels. These labels tell the deeper story about the furniture too.
Fastening floor for fixating different types of furniture securely. Marketing
Promotional wraps for on the train exterior to show travelers where the different IKEA coupes are.
Project for: Nederlandse Spoorwegen Period: January 2013 Team: 5-man Credits photo's: Nermin Camo Responsibilities: Observations, concept, development, report Deliverables: Concept and 3D-model
Back to projects
This concept is about bringing the IKEA shop to the people instead of making people go to IKEA. We thought this would be well placed in the NS (Dutch train owning company) where passengers have to sit on furniture too.
Ikea travels with you Subliminal shopping vs. conscious consuming [Product-Space design]
Overview
Details We think this concept offers some benefits to both brands. For NS it is about creating positive user experiences during train travel and thinking about the different types of passenger wanting different kinds of things during travel. For IKEA, it is about broadening their touch points with people that might never go to the IKEA store. Small Swedish candies can be bought by using the transport card. Furniture can be bought too by scanning the QR code on the labels. These labels tell the deeper story about the furniture too.
Fastening floor for fixating different types of furniture securely. Marketing
Promotional wraps for on the train exterior to show travelers where the different IKEA coupes are.
Project for: Nederlandse Spoorwegen Period: January 2013 Team: 5-man Credits photo's: Nermin Camo Responsibilities: Observations, concept, development, report Deliverables: Concept and 3D-model
Back to projects