In 2011 the train station (further on called 'Spoorzone') in Delft was under heavy construction. This caused distorted travel routes for commuters passing it, while residents around it complained about the noise, smell and pollution of the scenery. The municipality - sensitive for the image of the city and incoming tourists and visitors - asked our help. We were given the task to let people connect in a more positive way with this big construction project. We decided to focus on young families living around the station.
ZOOM Making commuters see the beauty of their city through the constructions
[Media-Space design] After the research, we still had to work out one concept. After a critical selection we chose for the highlight concept, which involved viewing and perceiving the train station in a different, more positive way. The concept works by making users curious by placing something to look through. We added a deeper layer of other media (mobile app, website) to make and customize their own view through drawing. When users make and upload their 'view-creations', it will deliver more input for the content of the app and website. This will create a more and more interesting world-view of the residents and commuters that evolves on its own. The concept consists of the following elements:
ZOOM walls There are four physical ZOOM walls placed around the Spoorzone. Each wall has its own theme that have been chosen based on our research (with primary school children) and is linked to the direct surroundings of the wall. Information is given about the possibility to upload your dream Spoorzone drawing. And a link is provided that directs you to the website of ZOOM, so that busy parents and children can look at it when they are home.
Website When arriving on the ZOOM website, the user can go through a step-by step wizard that enables them to choose a template for their drawing. The first step is choosing a template. The available templates are different for the four themes (and the theme depends on the chosen wall). The templates are utilized to make the drawings connect to the drawings of other users. As soon as the drawing is on the server, it is previewed to the user. The user is then motivated to visit the wall and see their work for themselves in virtual reality.
App
Through the ZOOM App, children can see their own drawings and those of others. When standing at the ZOOM walls in the Spoorzone, the drawings can be seen as if they are placed in the environment through augmented reality.
Project for: Ontwikkelingsbedrijf Spoorzone Delft B.V. Period: January 2013 Team: 5-man Credits pictures: Tal Amram Responsibilities: Observations, report, idea generation Deliverables: Concept, report and film
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In 2011 the train station (further on called 'Spoorzone') in Delft was under heavy construction. This caused distorted travel routes for commuters passing it, while residents around it complained about the noise, smell and pollution of the scenery. The municipality - sensitive for the image of the city and incoming tourists and visitors - asked our help. We were given the task to let people connect in a more positive way with this big construction project. We decided to focus on young families living around the station.
ZOOM Making commuters see the beauty of their city through the constructions
[Media-Space design] After the research, we still had to work out one concept. After a critical selection we chose for the highlight concept, which involved viewing and perceiving the train station in a different, more positive way. The concept works by making users curious by placing something to look through. We added a deeper layer of other media (mobile app, website) to make and customize their own view through drawing. When users make and upload their 'view-creations', it will deliver more input for the content of the app and website. This will create a more and more interesting world-view of the residents and commuters that evolves on its own. The concept consists of the following elements:
ZOOM walls There are four physical ZOOM walls placed around the Spoorzone. Each wall has its own theme that have been chosen based on our research (with primary school children) and is linked to the direct surroundings of the wall. Information is given about the possibility to upload your dream Spoorzone drawing. And a link is provided that directs you to the website of ZOOM, so that busy parents and children can look at it when they are home.
Website When arriving on the ZOOM website, the user can go through a step-by step wizard that enables them to choose a template for their drawing. The first step is choosing a template. The available templates are different for the four themes (and the theme depends on the chosen wall). The templates are utilized to make the drawings connect to the drawings of other users. As soon as the drawing is on the server, it is previewed to the user. The user is then motivated to visit the wall and see their work for themselves in virtual reality.
App
Home screen where all drawings can be swiped through Search field for a specific drawing of someone Search results Timmie's explanation of his drawing
Through the ZOOM App, children can see their own drawings and those of others. When standing at the ZOOM walls in the Spoorzone, the drawings can be seen as if they are placed in the environment through augmented reality.
Project for: Ontwikkelingsbedrijf Spoorzone Delft B.V. Period: January 2013 Team: 5-man Credits pictures: Tal Amram Responsibilities: Observations, report, idea generation Deliverables: Concept, report and film
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In 2011 the train station (further on called 'Spoorzone') in Delft was under heavy construction. This caused distorted travel routes for commuters passing it, while residents around it complained about the noise, smell and pollution of the scenery. The municipality - sensitive for the image of the city and incoming tourists and visitors - asked our help. We were given the task to let people connect in a more positive way with this big construction project. We decided to focus on young families living around the station.
ZOOM Making commuters see the beauty of their city through the constructions
[Media-Space design] After the research, we still had to work out one concept. After a critical selection we chose for the highlight concept, which involved viewing and perceiving the train station in a different, more positive way. The concept works by making users curious by placing something to look through. We added a deeper layer of other media (mobile app, website) to make and customize their own view through drawing. When users make and upload their 'view-creations', it will deliver more input for the content of the app and website. This will create a more and more interesting world-view of the residents and commuters that evolves on its own. The concept consists of the following elements:
ZOOM walls There are four physical ZOOM walls placed around the Spoorzone. Each wall has its own theme that have been chosen based on our research (with primary school children) and is linked to the direct surroundings of the wall. Information is given about the possibility to upload your dream Spoorzone drawing. And a link is provided that directs you to the website of ZOOM, so that busy parents and children can look at it when they are home.
Website When arriving on the ZOOM website, the user can go through a step-by step wizard that enables them to choose a template for their drawing. The first step is choosing a template. The available templates are different for the four themes (and the theme depends on the chosen wall). The templates are utilized to make the drawings connect to the drawings of other users. As soon as the drawing is on the server, it is previewed to the user. The user is then motivated to visit the wall and see their work for themselves in virtual reality.
App
Home screen where all drawings can be swiped through Search field for a specific drawing of someone Search results Timmie's explanation of his drawing
Through the ZOOM App, children can see their own drawings and those of others. When standing at the ZOOM walls in the Spoorzone, the drawings can be seen as if they are placed in the environment through augmented reality.
Project for: Ontwikkelingsbedrijf Spoorzone Delft B.V. Period: January 2013 Team: 5-man Credits pictures: Tal Amram Responsibilities: Observations, report, idea generation Deliverables: Concept, report and film
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In 2011 the train station (further on called 'Spoorzone') in Delft was under heavy construction. This caused distorted travel routes for commuters passing it, while residents around it complained about the noise, smell and pollution of the scenery. The municipality - sensitive for the image of the city and incoming tourists and visitors - asked our help. We were given the task to let people connect in a more positive way with this big construction project. We decided to focus on young families living around the station.
ZOOM Making commuters see the beauty of their city through the constructions
[Media-Space design] After the research, we still had to work out one concept. After a critical selection we chose for the highlight concept, which involved viewing and perceiving the train station in a different, more positive way. The concept works by making users curious by placing something to look through. We added a deeper layer of other media (mobile app, website) to make and customize their own view through drawing. When users make and upload their 'view-creations', it will deliver more input for the content of the app and website. This will create a more and more interesting world-view of the residents and commuters that evolves on its own. The concept consists of the following elements:
ZOOM walls There are four physical ZOOM walls placed around the Spoorzone. Each wall has its own theme that have been chosen based on our research (with primary school children) and is linked to the direct surroundings of the wall. Information is given about the possibility to upload your dream Spoorzone drawing. And a link is provided that directs you to the website of ZOOM, so that busy parents and children can look at it when they are home.
Website
App When arriving on the ZOOM website, the user can go through a step-by step wizard that enables them to choose a template for their drawing. The first step is choosing a template. The available templates are different for the four themes (and the theme depends on the chosen wall). The templates are utilized to make the drawings connect to the drawings of other users. As soon as the drawing is on the server, it is previewed to the user. The user is then motivated to visit the wall and see their work for themselves in virtual reality.
Home screen where all drawings can be swiped through Search field for a specific drawing of someone Search results Timmie's explanation of his drawing
Through the ZOOM App, children can see their own drawings and those of others. When standing at the ZOOM walls in the Spoorzone, the drawings can be seen as if they are placed in the environment through augmented reality.
Project for: Ontwikkelingsbedrijf Spoorzone Delft B.V. Period: January 2013 Team: 5-man Credits pictures: Tal Amram Responsibilities: Observations, report, idea generation Deliverables: Concept, report and film
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In 2011 the train station (further on called 'Spoorzone') in Delft was under heavy construction. This caused distorted travel routes for commuters passing it, while residents around it complained about the noise, smell and pollution of the scenery. The municipality - sensitive for the image of the city and incoming tourists and visitors - asked our help. We were given the task to let people connect in a more positive way with this big construction project. We decided to focus on young families living around the station.
ZOOM Making commuters see the beauty of their city through the constructions
[Media-Space design] After the research, we still had to work out one concept. After a critical selection we chose for the highlight concept, which involved viewing and perceiving the train station in a different, more positive way. The concept works by making users curious by placing something to look through. We added a deeper layer of other media (mobile app, website) to make and customize their own view through drawing. When users make and upload their 'view-creations', it will deliver more input for the content of the app and website. This will create a more and more interesting world-view of the residents and commuters that evolves on its own. The concept consists of the following elements:
ZOOM walls There are four physical ZOOM walls placed around the Spoorzone. Each wall has its own theme that have been chosen based on our research (with primary school children) and is linked to the direct surroundings of the wall. Information is given about the possibility to upload your dream Spoorzone drawing. And a link is provided that directs you to the website of ZOOM, so that busy parents and children can look at it when they are home.
Home screen where all drawings can be swiped through Search field for a specific drawing of someone Search results Timmie's explanation of his drawing
Website App
When arriving on the ZOOM website, the user can go through a step-by step wizard that enables them to choose a template for their drawing. The first step is choosing a template. The available templates are different for the four themes (and the theme depends on the chosen wall). The templates are utilized to make the drawings connect to the drawings of other users. As soon as the drawing is on the server, it is previewed to the user. The user is then motivated to visit the wall and see their work for themselves in virtual reality. Through the ZOOM App, children can see their own drawings and those of others. When standing at the ZOOM walls in the Spoorzone, the drawings can be seen as if they are placed in the environment through augmented reality.
Project for: Ontwikkelingsbedrijf Spoorzone Delft B.V. Period: January 2013 Team: 5-man Credits pictures: Tal Amram Responsibilities: Observations, report, idea generation Deliverables: Concept, report and film
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In 2011 the train station (further on called 'Spoorzone') in Delft was under heavy construction. This caused distorted travel routes for commuters passing it, while residents around it complained about the noise, smell and pollution of the scenery. The municipality - sensitive for the image of the city and incoming tourists and visitors - asked our help. We were given the task to let people connect in a more positive way with this big construction project. We decided to focus on young families living around the station.
ZOOM Making commuters see the beauty of their city through the constructions
[Media-Space design]
ZOOM walls After the research, we still had to work out one concept. After a critical selection we chose for the highlight concept, which involved viewing and perceiving the train station in a different, more positive way. The concept works by making users curious by placing something to look through. We added a deeper layer of other media (mobile app, website) to make and customize their own view through drawing. When users make and upload their 'view-creations', it will deliver more input for the content of the app and website. This will create a more and more interesting world-view of the residents and commuters that evolves on its own. The concept consists of the following elements: There are four physical ZOOM walls placed around the Spoorzone. Each wall has its own theme that have been chosen based on our research (with primary school children) and is linked to the direct surroundings of the wall. Information is given about the possibility to upload your dream Spoorzone drawing. And a link is provided that directs you to the website of ZOOM, so that busy parents and children can look at it when they are home.
Home screen where all drawings can be swiped through Search field for a specific drawing of someone Search results Timmie's explanation of his drawing
Website App
When arriving on the ZOOM website, the user can go through a step-by step wizard that enables them to choose a template for their drawing. The first step is choosing a template. The available templates are different for the four themes (and the theme depends on the chosen wall). The templates are utilized to make the drawings connect to the drawings of other users. As soon as the drawing is on the server, it is previewed to the user. The user is then motivated to visit the wall and see their work for themselves in virtual reality. Through the ZOOM App, children can see their own drawings and those of others. When standing at the ZOOM walls in the Spoorzone, the drawings can be seen as if they are placed in the environment through augmented reality.
Project for: Ontwikkelingsbedrijf Spoorzone Delft B.V. Period: January 2013 Team: 5-man Credits pictures: Tal Amram Responsibilities: Observations, report, idea generation Deliverables: Concept, report and film
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In 2011 the train station (further on called 'Spoorzone') in Delft was under heavy construction. This caused distorted travel routes for commuters passing it, while residents around it complained about the noise, smell and pollution of the scenery. The municipality - sensitive for the image of the city and incoming tourists and visitors - asked our help. We were given the task to let people connect in a more positive way with this big construction project. We decided to focus on young families living around the station.
ZOOM Making commuters see the beauty of their city through the constructions
[Media-Space design] After the research, we still had to work out one concept. After a critical selection we chose for the highlight concept, which involved viewing and perceiving the train station in a different, more positive way. The concept works by making users curious by placing something to look through. We added a deeper layer of other media (mobile app, website) to make and customize their own view through drawing. When users make and upload their 'view-creations', it will deliver more input for the content of the app and website. This will create a more and more interesting world-view of the residents and commuters that evolves on its own. The concept consists of the following elements:
ZOOM walls There are four physical ZOOM walls placed around the Spoorzone. Each wall has its own theme that have been chosen based on our research (with primary school children) and is linked to the direct surroundings of the wall. Information is given about the possibility to upload your dream Spoorzone drawing. And a link is provided that directs you to the website of ZOOM, so that busy parents and children can look at it when they are home.
Website When arriving on the ZOOM website, the user can go through a step-by step wizard that enables them to choose a template for their drawing. The first step is choosing a template. The available templates are different for the four themes (and the theme depends on the chosen wall). The templates are utilized to make the drawings connect to the drawings of other users. As soon as the drawing is on the server, it is previewed to the user. The user is then motivated to visit the wall and see their work for themselves in virtual reality.
App
Home screen where all drawings can be swiped through Search field for a specific drawing of someone Search results Timmie's explanation of his drawing
Through the ZOOM App, children can see their own drawings and those of others. When standing at the ZOOM walls in the Spoorzone, the drawings can be seen as if they are placed in the environment through augmented reality.
Project for: Ontwikkelingsbedrijf Spoorzone Delft B.V. Period: January 2013 Team: 5-man Credits pictures: Tal Amram Responsibilities: Observations, report, idea generation Deliverables: Concept, report and film
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In 2011 the train station (further on called 'Spoorzone') in Delft was under heavy construction. This caused distorted travel routes for commuters passing it, while residents around it complained about the noise, smell and pollution of the scenery. The municipality - sensitive for the image of the city and incoming tourists and visitors - asked our help. We were given the task to let people connect in a more positive way with this big construction project. We decided to focus on young families living around the station.
ZOOM Making commuters see the beauty of their city through the constructions
[Media-Space design] After the research, we still had to work out one concept. After a critical selection we chose for the highlight concept, which involved viewing and perceiving the train station in a different, more positive way. The concept works by making users curious by placing something to look through. We added a deeper layer of other media (mobile app, website) to make and customize their own view through drawing. When users make and upload their 'view-creations', it will deliver more input for the content of the app and website. This will create a more and more interesting world-view of the residents and commuters that evolves on its own. The concept consists of the following elements: ZOOM walls There are four physical ZOOM walls placed around the Spoorzone. Each wall has its own theme that have been chosen based on our research (with primary school children) and is linked to the direct surroundings of the wall. Information is given about the possibility to upload your dream Spoorzone drawing. And a link is provided that directs you to the website of ZOOM, so that busy parents and children can look at it when they are home.
Website When arriving on the ZOOM website, the user can go through a step-by step wizard that enables them to choose a template for their drawing. The first step is choosing a template. The available templates are different for the four themes (and the theme depends on the chosen wall). The templates are utilized to make the drawings connect to the drawings of other users. As soon as the drawing is on the server, it is previewed to the user. The user is then motivated to visit the wall and see their work for themselves in virtual reality.
App
Home screen where all drawings can be swiped through Search field for a specific drawing of someone Search results Timmie's explanation of his drawing
Through the ZOOM App, children can see their own drawings and those of others. When standing at the ZOOM walls in the Spoorzone, the drawings can be seen as if they are placed in the environment through augmented reality.
Project for: Ontwikkelingsbedrijf Spoorzone Delft B.V. Period: January 2013 Team: 5-man Credits pictures: Tal Amram Responsibilities: Observations, report, idea generation Deliverables: Concept, report and film
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In 2011 the train station (further on called 'Spoorzone') in Delft was under heavy construction. This caused distorted travel routes for commuters passing it, while residents around it complained about the noise, smell and pollution of the scenery. The municipality - sensitive for the image of the city and incoming tourists and visitors - asked our help. We were given the task to let people connect in a more positive way with this big construction project. We decided to focus on young families living around the station.
ZOOM Making commuters see the beauty of their city through the constructions
[Media-Space design] After the research, we still had to work out one concept. After a critical selection we chose for the highlight concept, which involved viewing and perceiving the train station in a different, more positive way. The concept works by making users curious by placing something to look through. We added a deeper layer of other media (mobile app, website) to make and customize their own view through drawing. When users make and upload their 'view-creations', it will deliver more input for the content of the app and website. This will create a more and more interesting world-view of the residents and commuters that evolves on its own. The concept consists of the following elements: ZOOM walls There are four physical ZOOM walls placed around the Spoorzone. Each wall has its own theme that have been chosen based on our research (with primary school children) and is linked to the direct surroundings of the wall. Information is given about the possibility to upload your dream Spoorzone drawing. And a link is provided that directs you to the website of ZOOM, so that busy parents and children can look at it when they are home.
Website When arriving on the ZOOM website, the user can go through a step-by step wizard that enables them to choose a template for their drawing. The first step is choosing a template. The available templates are different for the four themes (and the theme depends on the chosen wall). The templates are utilized to make the drawings connect to the drawings of other users. As soon as the drawing is on the server, it is previewed to the user. The user is then motivated to visit the wall and see their work for themselves in virtual reality.
Home screen where all drawings can be swiped through Search field for a specific drawing of someone Search results Timmie's explanation of his drawing
App Through the ZOOM App, children can see their own drawings and those of others. When standing at the ZOOM walls in the Spoorzone, the drawings can be seen as if they are placed in the environment through augmented reality.
Project for: Ontwikkelingsbedrijf Spoorzone Delft B.V. Period: January 2013 Team: 5-man Credits pictures: Tal Amram Responsibilities: Observations, report, idea generation Deliverables: Concept, report and film
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In 2011 the train station (further on called 'Spoorzone') in Delft was under heavy construction. This caused distorted travel routes for commuters passing it, while residents around it complained about the noise, smell and pollution of the scenery. The municipality - sensitive for the image of the city and incoming tourists and visitors - asked our help. We were given the task to let people connect in a more positive way with this big construction project. We decided to focus on young families living around the station.
ZOOM Making commuters see the beauty of their city through the constructions
[Media-Space design] After the research, we still had to work out one concept. After a critical selection we chose for the highlight concept, which involved viewing and perceiving the train station in a different, more positive way. The concept works by making users curious by placing something to look through. We added a deeper layer of other media (mobile app, website) to make and customize their own view through drawing. When users make and upload their 'view-creations', it will deliver more input for the content of the app and website. This will create a more and more interesting world-view of the residents and commuters that evolves on its own. The concept consists of the following elements: ZOOM walls There are four physical ZOOM walls placed around the Spoorzone. Each wall has its own theme that have been chosen based on our research (with primary school children) and is linked to the direct surroundings of the wall. Information is given about the possibility to upload your dream Spoorzone drawing. And a link is provided that directs you to the website of ZOOM, so that busy parents and children can look at it when they are home.
Website When arriving on the ZOOM website, the user can go through a step-by step wizard that enables them to choose a template for their drawing. The first step is choosing a template. The available templates are different for the four themes (and the theme depends on the chosen wall). The templates are utilized to make the drawings connect to the drawings of other users. As soon as the drawing is on the server, it is previewed to the user. The user is then motivated to visit the wall and see their work for themselves in virtual reality.
Home screen where all drawings can be swiped through Search field for a specific drawing of someone Search results Timmie's explanation of his drawing
App Through the ZOOM App, children can see their own drawings and those of others. When standing at the ZOOM walls in the Spoorzone, the drawings can be seen as if they are placed in the environment through augmented reality.
Project for: Ontwikkelingsbedrijf Spoorzone Delft B.V. Period: January 2013 Team: 5-man Credits pictures: Tal Amram Responsibilities: Observations, report, idea generation Deliverables: Concept, report and film
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In 2011 the train station (further on called 'Spoorzone') in Delft was under heavy construction. This caused distorted travel routes for commuters passing it, while residents around it complained about the noise, smell and pollution of the scenery. The municipality - sensitive for the image of the city and incoming tourists and visitors - asked our help. We were given the task to let people connect in a more positive way with this big construction project. We decided to focus on young families living around the station.
ZOOM Making commuters see the beauty of their city through the constructions
[Media-Space design] After the research, we still had to work out one concept. After a critical selection we chose for the highlight concept, which involved viewing and perceiving the train station in a different, more positive way. The concept works by making users curious by placing something to look through. We added a deeper layer of other media (mobile app, website) to make and customize their own view through drawing. When users make and upload their 'view-creations', it will deliver more input for the content of the app and website. This will create a more and more interesting world-view of the residents and commuters that evolves on its own. The concept consists of the following elements: ZOOM walls There are four physical ZOOM walls placed around the Spoorzone. Each wall has its own theme that have been chosen based on our research (with primary school children) and is linked to the direct surroundings of the wall. Information is given about the possibility to upload your dream Spoorzone drawing. And a link is provided that directs you to the website of ZOOM, so that busy parents and children can look at it when they are home.
Website When arriving on the ZOOM website, the user can go through a step-by step wizard that enables them to choose a template for their drawing. The first step is choosing a template. The available templates are different for the four themes (and the theme depends on the chosen wall). The templates are utilized to make the drawings connect to the drawings of other users. As soon as the drawing is on the server, it is previewed to the user. The user is then motivated to visit the wall and see their work for themselves in virtual reality.
Home screen where all drawings can be swiped through Search field for a specific drawing of someone Search results Timmie's explanation of his drawing
App Through the ZOOM App, children can see their own drawings and those of others. When standing at the ZOOM walls in the Spoorzone, the drawings can be seen as if they are placed in the environment through augmented reality.
Project for: Ontwikkelingsbedrijf Spoorzone Delft B.V. Period: January 2013 Team: 5-man Credits pictures: Tal Amram Responsibilities: Observations, report, idea generation Deliverables: Concept, report and film
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